Last updated: 5 February 2026
At Alaya Tenerife we are committed to protecting the privacy of our guests and to ensuring responsible, confidential and secure treatment of the personal data they provide to us through our website, booking platforms, check-in systems and communication channels.
This Privacy Policy explains how we collect, use, store, and protect your personal information when you access the alayatenerife.com, You can make a reservation or contact us by any means.
1. Data controller
Alaya Tenerife
E-mail: [email protected]
Website: https://alayatenerife.com
2. Personal data we collect
We may collect and process the following categories of personal data, depending on the type of interaction with the user:
Identification data:
Name, first name, surname, nationality, date of birth, identity card or passport, necessary for the fulfilment of the legal obligations for the registration of guests.
Contact details:
Telephone number, e-mail address, postal address and other data provided voluntarily by the user.
Reservation and stay details:
Check-in and check-out dates, number of guests, preferences, comments, special requests and any information related to the management of the stay.
Data sent for check-in:
Information required by tourism and security regulations, provided through online check-in platforms, digital forms or direct communications.
Identity verification data:
Image or photograph of the guest's identity document or passport, captured during the online check-in process in order to verify the identity of the traveller and check that the data provided is true and corresponds to the person making the stay.
These images are used for verification, security and legal compliance purposes only, and are not intended for commercial or marketing use.
Payment details:
Partial information about the payment method, such as transaction identifier, cardholder or last digits of the method used. Payments are processed securely through third party providers, so Alaya Tenerife does not store full card details or banking credentials.
Communications data:
Messages, files or information voluntarily submitted by the user via WhatsApp, email, web forms, booking platforms or integrated messaging systems.
Technical and navigational data:
IP address, browser type, language, country of connection, device used and browsing behaviour, collected automatically for statistical, security or service improvement purposes.
3. Purpose of data processing
Personal data are processed for the following purposes:
- Manage bookings, stays and associated services.
- Check in online and comply with the legal obligations of passenger registration.
- Process payments and returns through authorised suppliers.
- Manage communication with the guest before, during and after the stay.
- To deal with queries, requests or incidents.
- Send operational information related to the reservation.
- Send commercial or promotional communications only if the user has given his/her consent.
- Comply with applicable legal, fiscal and administrative obligations.
- Ensuring security, preventing fraud and protecting systems and services.
- Verify the identity of the guest by visually checking the identity document, ensuring that the information provided during check-in is correct, authentic and corresponds to the person staying.
4. Legal basis for processing
Data processing is based on:
- The execution of a contract for accommodation or services.
- The user's express consent where required.
- Compliance with legal obligations applicable to tourist accommodation.
- Alaya Tenerife's legitimate interest in improving its services and ensuring security.
5. Data retention
Personal data will be retained:
- For the duration of the contractual relationship or stay.
- During the periods required by the applicable legal regulations.
- As long as necessary to meet legal liabilities.
- Until the user requests deletion where the processing is based on consent.
6. Platforms, third parties and external communications
Alaya Tenerife does not sell or market personal data. However, the data may be processed or shared with third parties strictly necessary for the provision of the service, such as:
- Hostify, TuriCheck or other booking and check-in management platforms.
- Online booking platforms such as Airbnb, Booking or other OTAs used by the guest.
- Payment providers such as Stripe, PayPal or banks.
- Technology providers for web hosting, email or maintenance.
- Competent authorities when required by the regulations in force.
The user acknowledges that, when using third-party platforms, their data will also be subject to the privacy policies of these platforms, which are responsible for their independent processing.
7. Use of WhatsApp and instant messaging
Communications made via WhatsApp or other messaging systems are used exclusively for the management of the booking, customer service and the provision of the service.
The user is aware that these services depend on external platforms and that Alaya Tenerife cannot guarantee the operation, availability or absolute security of these channels, although it takes reasonable measures to protect the information received.
8. User rights
The user may exercise the following rights:
- Access to your personal data.
- Rectification of inaccurate data.
- Deletion of data.
- Treatment limitation.
- Data portability.
- Opposition to processing or commercial communications.
To exercise these rights, you must send a request to [email protected], clearly indicating the right you wish to exercise and proving your identity.
9. Information security
Alaya Tenerife implements appropriate technical and organisational measures to protect personal data against unauthorised access, loss, alteration or improper disclosure.
The website uses encrypted connections and reasonable security systems commensurate with the nature of the data processed.
Images of identity documents used for guest verification are stored securely, with access restricted to authorised personnel only, and are retained for the time strictly necessary to fulfil the relevant legal and security purposes.
10. Commercial communications and newsletter
You will only receive commercial communications if you have given your express consent. You can withdraw this consent at any time by using the links provided or by contacting us.
11. Cookies and browsing
This site uses its own and third-party cookies to improve the browsing experience and analyse the use of the site. You can find more information in our Cookies Policy.
12. Links to third party sites
Alaya Tenerife is not responsible for the content, operation or privacy policies of external websites linked from this website.
13. Changes to the Privacy Policy
Alaya Tenerife reserves the right to modify this Privacy Policy to adapt it to legal changes or internal improvements. The current version will always be available on this page.