Last updated: November 2025
At Alaya Tenerife we are committed to protecting your privacy and ensuring the responsible handling of your personal data. This Policy explains how we collect, use and protect your information when you access the alayatenerife.com or use our online booking and check-in services.
1. Data controller
Alaya Tenerife
E-mail: [email protected]
Website: https://alayatenerife.com
2. Data we collect
We may collect the following categories of personal data:
- Identification data: name, surname, nationality, identity card or passport (for check-in).
- Contact details: telephone, e-mail, postal address.
- Reservation data: check-in and check-out dates, number of guests, preferences or comments.
- Payment details: partial information about the payment method (e.g. last digit of the card number, cardholder, transaction ID). Payments are securely processed through Stripe, PayPal o bank transfer, and therefore Alaya Tenerife does not store full card numbers or bank credentials..
- Technical data: IP address, browser, language, country of connection and pages visited (collected automatically for statistical or security purposes).
3. Purpose of processing
We process personal data for the following purposes:
- Manage bookings and stays in our accommodation.
- Carrying out the online check-in through the platform TuriCheck.com, The hotel is in compliance with the legal obligations of guest registration.
- Process payments through the indicated providers (Stripe, PayPal or wire transfer).
- Send confirmations, reminders or information related to your stay.
- Providing customer support and resolving queries.
- Send informative communications or promotions of Alaya Tenerife (only if you have given your consent).
- Comply with legal obligations derived from tourism and tax regulations.
4. Legitimation
The legal bases for the processing of your data are:
- Execution of a contract: booking, payment and check-in management.
- User consent: sending forms, subscribing to newsletters or accepting cookies.
- Legitimate interest: improve services, prevent fraud and maintain the security of the website.
- Compliance with legal obligations: communication of guest data to the competent authorities when necessary.
5. Data retention
The data will be retained:
- For the duration of the contractual relationship or the stay.
- As long as there is a legal obligation to retain (e.g. police or tax records).
- Until the user requests the deletion of his or her data where the processing is based on consent.
6. Communication and access to data
Alaya Tenerife does not sell or lease your personal data to third parties, but may share it with:
- TuriCheck.com, as the platform in charge of online check-in and compliance with guest registration regulations.
- Secure payment platforms (Stripe, PayPal or banks) to process payments.
- Technology providers hosting, email and web maintenance, all of them with contracts that guarantee compliance with the GDPR.
- Competent authorities (Police, Guardia Civil or Tax Administration) when required by law.
All external providers process the data according to instructions from Alaya Tenerife and implementing appropriate security measures.
7. User rights
You may at any time exercise your rights to:
- Access to your personal data.
- Correction of inaccurate data.
- Suppression (right to be forgotten).
- Limitation of treatment.
- Portability of your data.
- Opposition to the processing or to receive commercial communications.
To exercise these rights, please send an email to [email protected], clearly indicating your request and attaching a document proving your identity.
8. Information security
Alaya Tenerife takes appropriate technical and organisational measures to protect personal data against loss, misuse, unauthorised access or alteration.
The site uses SSL encrypted connections and secure protocols for sending information.
9. Subscription to newsletters and commercial communications
If you subscribe to our newsletter or agree to receive communications from us, we will use your email address only to send you news, offers or updates relating to Alaya Tenerife.
You can unsubscribe at any time by clicking on the unsubscribe link included in each email or by writing to [email protected].
10. Cookies and browsing
The website uses its own and third-party cookies to improve the user experience, personalise content and analyse traffic. You can consult all the information in our Cookie Policy and set your preferences at any time.
11. Links to third party sites
Our site may contain links to external websites (e.g. social networks, booking platforms or tourism services). Alaya Tenerife is not responsible for the content or privacy policies of those sites.
12. Changes to this Policy
Alaya Tenerife may update this Privacy Policy to adapt it to legislative changes or internal improvements. The most recent version will always be available on this page.